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URBAN TRAVEL

Client:
Smart City Group

Industry:
Tourism

Location:
Century City, South Africa

Services:

Brand Strategy, Photography, Creative Direction, Social Media,  

Operational Documentation.

 

Smart City Drives was developed as an extension of the Smart City Stays ecosystem, introducing a premium mobility service offering luxury vehicle rentals, chauffeur-driven experiences and short-term vehicle leasing.

 

Annie John Studios was appointed to establish the visual foundation for the brand ahead of launch and developed the legal contactual agreements as well as policies and procedures.

Challenges & Objectives

/ Challenges

  • Expand the Smart City brand into luxury mobility.
  • Create a premium visual identity for launch.
  • Produce high-quality photography of the luxury vehicle fleet.
  • Develop operational documentation for customer bookings.
  • Build an initial social media presence.

/ Objectives

Create a seamless brand extension that positioned Smart City Drives as a trusted luxury mobility partner while providing the creative and operational assets required for launch.

/ Final Outcome

Annie John Studios successfully established the launch-ready foundation for SCD through luxury fleet photography, creative direction, social media setup and the development of customer agreements, policies and operational procedures.

The result was a premium mobility brand aligned with the Smart City experience.

 

 

 

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