Ruby REd

Client:
Cocoruby

Industry:
Skin Aesthetics • Beauty • Retail

Location:
Westlake,  Cape Town

Services:

Logo  Colour Correction, Store Layout Design, Launch Campaign, Graphic Design

Project Overview:

Cocoruby is a skin aesthetics and beauty retail brand dedicated to delivering professional skincare solutions within a refined retail environment. Annie John Studios was appointed to enhance the brand’s visual identity and create a cohesive customer experience across both its physical space and launch communications.

 

The project focused on refining the existing brand while developing retail design elements and campaign assets that reflected the clinic’s premium positioning.

Challenges
& Objectives

/ Challenges

  • Existing logo required colour refinement and improved consistency
  • Brand identity needed to be strengthened across customer touchpoints
  • Retail environment required a cohesive visual direction
  • Launch campaign assets were needed to introduce the brand professionally

/ Objectives

Elevate the Cocoruby brand through a refined visual identity, considered retail design and professionally executed launch campaign materials that communicate trust, quality and modern skincare expertise.

/ The results

Annie John Studios refined Cocoruby’s visual identity through logo colour correction and supporting brand identity elements that strengthened consistency across the brand. The project also included the design of the retail store layout and launch campaign artwork, creating a cohesive customer experience that aligned the clinic’s professional skin aesthetics offering with its retail presence.