XO studio
Creative production, driven by strategy.
We bring together independent creatives, strategists and makers to build purposeful brands, compelling content and commercially successful products.
SCROLL
©2026
/ Collaborators
XO Studio brings together a trusted network of independent creatives, strategists and specialists. Every project is thoughtfully assembled, ensuring our clients have the right expertise to build brands with purpose, creativity and commercial impact.
Cameron
Visual Content Producer
Founding Member of XO Studio
Cole
Website Designer & Development
Kayla
Creative Copywriter
Kahlis
US-Based Content Creator
Founder of Coming 4 Africa
Julian
Graphic Designer & UX/UI Designer
Chelsea
Social Media & UGC Content Manager
/ Join XO Studio
The future of creative work is collaborative.
Join a growing network of independent creatives helping businesses build brands with purpose and commercial impact.
If you're passionate about your craft and believe in building something bigger than yourself, we'd love to welcome you to the network.
/ Selected Works
Featured Projects
Brands we've helped imagine, refine and grow, through strategy, identity, packaging, photography and digital experiences.
/ FAQ
Frequently Asked Questions
Choosing the right creative partner is an important decision.
Here are answers to some of the questions we are asked most often about our process,
services and approach to building commercially successful brands.
What services does Annie John Studios offer?
We partner with businesses from concept to market. Our services include consumer research, brand strategy, product development, brand identity, packaging design, content production, websites, digital marketing and commercial growth support. Whether you're launching a new product or repositioning an existing brand, we tailor every project to your goals.
How do you approach a new project?
Every project begins with discovery. We take time to understand your business, your customers, your competitors and your commercial objectives before recommending a strategy. We believe strong creative work should always be built on insight, not assumptions.
Do I need a complete brand, or can you help with one service?
Both. Some clients engage us for a complete brand build, while others require support with a specific project such as packaging, photography, a website, or a marketing campaign. We can integrate with your existing team or manage the project from start to finish.
How Long Does a Project Typically Take?
Project timelines vary depending on complexity and scope. A logo design may take a few days, while a full website or marketing campaign can take several weeks. We create detailed timelines and keep you informed at every stage to ensure timely delivery without compromising quality.
Do you work with startups or established businesses?
Yes. We work with entrepreneurs launching their first product, growing SMEs and established companies looking to reposition, expand or modernise their brands. Every engagement is scaled to suit the client's stage of growth.
Do you only work in South Africa?
No. While we are proudly South African, we work remotely with businesses across Africa and internationally. Most strategy, design and consulting projects can be completed online, with photography and production arranged where required.
How do we get started?
It begins with a conversation. We'll discuss your business, your objectives and your current challenges before recommending the most appropriate approach. From there, we'll prepare a proposal outlining the scope of work, timelines and investment.