Liquid Gold remains one of the most ambitious and personally significant projects of my career. More than a client, it was a business I helped build from the ground up as both Creative Director and shareholder, investing more than two years into developing every aspect of the brand – from strategy and product development to retail execution and market launch.
Client:
Liquid Gold Coffee Co
Industry:
FMCG | Premium Coffee & Functional Beverages
Location:
South Africa, Africa
Services:
Brand Strategy, Product Development, Packaging Design, Creative Direction, Retail Strategy, Photography, Website Design, Marketing Strategy
Create a premium coffee brand capable of standing alongside established FMCG products through thoughtful branding, exceptional packaging and a scalable product ecosystem that could evolve as legislation and market opportunities changed.
Liquid Gold evolved into a fully realised consumer brand with a distinctive identity, award-worthy packaging and a growing retail presence across selected stores in South Africa. From product formulation and packaging design to retail strategy, experiential marketing and launch execution, Annie John Studios helped transform an ambitious idea into a market-ready brand. Although the business ultimately came to an end, the experience shaped the philosophy behind Annie John Studios and inspired the creation of XO Studio—a commitment to helping entrepreneurs build resilient, commercially viable brands.